It is no secret that the daily disposable market is growing fast in the US, accounting for about 15% of all contact lenses prescribed as of 20111, up from around 5% in previous years. It is easy to understand the trend; no solutions necessary, near elimination of many common contact lens related complications2, and the ease and convenience that consumers want today. However, compared to the 40% to 60% of daily disposable usage in Europe and Asia, the United States may be missing out on an opportunity for both practice profitability and patient satisfaction.
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