To attract prospects and turn them into clients, traditional advertising approaches aren't as effective as they used to be, even online. With the explosion of media choices and the Internet's accessibility to more and more people with smartphones and tablets, successful business owners are redirecting their marketing efforts.
In addition to continuing with print and online ads that "push" messages out to consumers, smart marketers are creating content that "pulls" prospects into their websites at all stages of the buying cycle. This approach is called "content marketing," because the idea is to create the kind of content that will get your prospects' attention, attract them to your website, and turn them into customers.
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